About Us
This page explains who runs the site, how we research the brands we cover, and what standards we hold ourselves to. We are an independent editorial team based in the UK, focused on operator groups licensed by the Gambling Commission. We do not operate gambling products and are not paid to promote any brand.
Who We Are
Honestly, this site came out of frustration. A few of us had been playing on UK casino sister sites for years and kept hitting the same wall – you’d want to know something simple, like whether two sites shared a licence or what the actual wagering terms were on a promotion, and you’d either find nothing useful or a page clearly written to sell you something. So we decided to put something together ourselves.
We’re a small team based in the UK. Between us we have backgrounds in consumer journalism, regulated financial markets, and online gambling specifically. Nobody here is being paid by an operator to say nice things about their site. That matters to us, because it’s the whole point of doing this.
What This Site Is Actually For
This site has one job: help you understand the brands that sit under the same UKGC-licensed operator. They share a single account number, the same compliance rules, and the same backend. What we actually look at is the stuff that affects you day to day – whether the bonus terms hold up once you get past the headline, how long withdrawals genuinely take, what’s in the game library, and whether each brand takes responsible gambling tools seriously or just ticks the box.
We keep the scope tight on purpose. A site that tries to cover every casino ends up being useful to nobody. The players who get the most out of this site are the ones who already have a feel for the main brand and want to know what sits alongside it.
How We Put the Content Together
We go through each brand ourselves – creating accounts, reading the terms properly rather than skimming them, and checking the numbers directly against what the operator publishes. When we quote a wagering requirement or a withdrawal limit, it comes from the operator’s own terms page, not a third-party aggregator. We update things when they change, and we try to flag when a page was last reviewed so you know how current the information is.
Licence status is something we check through the UKGC public register at gamblingcommission.gov.uk rather than relying on what a site claims about itself. Any brand that drops off the register or picks up a formal sanction gets pulled from our comparisons.
The Licence
The operator group we cover holds a UK Gambling Commission licence under account number 38905. That licence applies to all brands within the group and sets the floor for what each one has to deliver in terms of player protection, game fairness, and financial security. We include the licence number on our pages so anyone who wants to check it directly on the UKGC register can do so in about thirty seconds.
We are not the licence holder. We don’t run gambling products or take deposits. This site is purely informational.
Getting in Touch
Spotted something wrong, out of date, or just confusing? Drop us a message through the contact form. We read everything that comes in and try to get back within 3 working days. Honestly, if we’ve got something wrong, we’d rather hear it and sort it out than leave a bad page sitting there.